WHY ZUMU?

Art as a Vehicle for Social Change

Israel has a rich artistic culture with world-renowned museums, galleries, exhibits, festivals and high quality institutions. The problem is that most arts programming is concentrated in and around the country's cultural and commercial centre, leaving communities in the periphery without equal access. 

Too often, art is viewed as a luxury, rather than seen for what it is: an essential component of a healthy and vibrant society and a vital human endeavour that can greatly improve our quality of life. We see clearly how lack of access perpetuates a cycle of polarization and exclusion that estranges a large part of the population from culture, denying them the tools to become more creative and inquiring citizens.

 

OUR MISSION & VISION

Our mission is to give communities in Israel's periphery access to high quality arts and culture. Our vision is an Israeli society where everyone has access to the arts, regardless of their background or circumstance. Our aim is to reach every community in Israel; to initiate a long-term commitment to the arts by demonstrating its powerful and tangible impact.

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OUR APPROACH

ZUMU travels to a new city every few months and works closely with local authorities to establish city specific contemporary art museum in a previously abandoned building or neglected public space. In each host city, ZUMU has a slightly different look and feel, but each iteration commissions both leading and emerging artists from various artistic disciplines, and engages the community through cultural and educational programming, including interactive workshops for local school groups, children, youth and adults. The museum is free and open to the public for a designated period of time, after which we continue an ongoing relationship with the community to leverage the project's impact into a long-term commitment to the arts.

 

OUR IMPACT

Art is a vital human endeavour that allows individuals to express their creativity, expand their understanding of the world and foster cultural exchanges. At a personal level, art enriches our lives and enhances our emotional wellbeing - but it can also have a wider and more measurable impact on society at-large.  ZUMU creates fresh ways  to broaden access to art, particularly in places where that access is traditionally limited. Together with diverse communities across Israel, we are pacing new ways to create dynamic, state-of-the-art exhibitions, activities and educational programs for diverse populations across Israel.  We develop new pathways to art education in a way that is engaging and tailored to suit the needs of our host communities, offering hands-on workshops in different artistic disciplines as well as museum tours, artist talks and studio visits with local and prominent artists. We partner with early childhood coordinators, teachers, social workers and socially-minded artists, emphasizing a dialogic and experiential approach to art education.

 

WHERE WE WORK

ZUMU works in cities throughout Israel's geosocial periphery - in places where access to the arts has traditionally been limited.

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ZUMU 2.0 - ARAD

2018

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ZUMU 1.0 - YERUHAM

2017

Networking

HATZOR HAGLILIT

2019

 

TEAM

MILANA GITZIN ADIRAM

Founding Director & Chief Curator

RONIT REICHMAN

Head of the Board of Trustees

SHAY ID ALONY

Artistic Director

KOBY EVEN HAIM

Head of Production

SHARON GLAZBERG

Head of Community Engagement & Artist Residency Program

HALIT MICHAELI

Head of Educational Initiatives

OFRA HARNAM

Curator

EMILY BERG

Resource Development

RUTH OPPENHEIM

Curator

 

BOARD OF TRUSTEES

RONIT REICHMAN, HEAD OF THE BOARD

ORA STIVA

MELANIE BRONFMAN

RONI GILAT BAHARAFF

TSIPI STRAUSS

MICKEY TIROCHE

MORDECHAI WOLF

ERIC D. HERSHMANN

 

OUR PARTNERS & SUPPORTERS

ARISON FAMILY FOUNDATION

MIFAL HAPAIS

US EMBASSY

AZRIELI FOUNDATION

BRITISH FRIENDS OF THE ART MUSEUMS OF ISRAEL (BFAMI)

SOTHEBY'S INTERNATIONAL

MICKEY TIROCHE

TAMAR LANDSBERG

ANATTA FOUNDATION

MELANIE & MATTHEW BRONFMAN

FEDERMAN FAMILY FOUNDATION

MUNICIPALITIES OF YERUHAM, ARAD & HATZOR HAGLILIT

 

This project is rethinking what a museum could be. It's thinking about how to provide access to the arts in very difficult circumstances, where the challenges become ones that instigate a creative solution.


- Donna De Salvo, Chief Curator and Deputy Director for Programs at the Whitney Museum of American Art in New York, and 2018 Sotheby's Prize Jury Membe


 

CONTACT

Whether you want to get involved as a volunteer, a donor or a partner, please get in touch.